
The Kaiser Family Foundation
As part of a multiyear campaign, “Get Yourself Tested”, the Kaiser Family Foundation and MTV produced a documentary, I’m Positive, exploring what it means to be young and HIV positive in America today. Reaching out to a generation that has never known a world without HIV/AIDS, it premiered during a critical time in the history of the epidemic.
To promote the documentary, we developed a custom media kit targeted towards a select audience of educators and broadcasters. We worked in collaboration with the MTV internal creative team to design and produce the I’m Positive premiere in NYC, including logo development, visual identity, printed collateral, event signage and a supporting microsite.
Illustration and Lettering Art : Meegan Barnes