Dolby Cinema x Les Cinémas Gaumont Pathé

As part of a key launch in the European market, the team worked closely with a new exhibitor partner (Pathé) to develop the strategy and creative direction for a set of key visuals to use as part of their out-of-home launch campaign.

This goal was to set Dolby Cinema apart from the rest of the premium large format offerings by communicating this as the premium moviegoing experience, with luxurious reclining seating, a first for Pathé, allowing the action to come to viewer, immersing them in the movie like no other cinema.