Shaklee

In the Spring of 2020, amidst worldwide pandemic challenges, Shaklee needed to pivot its strategy from traditional in-person gathers to a virtual solution. Embracing the shelter-in-place orders while underscoring the need to “stay healthy”, Shaklee developed a new “Work from Anywhere” (WFA) approach, highlighting the opportunity for distributors to leverage digital and social media tools to strengthen revenue streams.

To kick off their Spring meeting for new and existing distributors, we developed a positive, snackable sizzle customized in multiple formats, in both English and Spanish languages, which reiterated Shaklee’s product line and commitment to adapt.

Kubo and the Two Strings  —  Case Study

In order to launch their flagship brand Dolby Cinema, Dolby needed to drive awareness and educate throughout their entire targeted ecosystem of technology, studio, and content creator partners; as well as their end user audience consumer customers.

In advance of Focus Films' release of Kubo and the Two Strings at Dolby Cinema, we had the unique opportunity to capture an unprecedented behind-the-scenes look at the incredible magic of Laika's signature stop motion animation films.

Traveling to Laika’s campus in Hillsboro, OR, we were granted a behind-the-scenes tour of Kubo’s numerous set pieces, demonstrations of their materials, and granted exclusive interviews with Director/CEO Travis Knight, Producer Arianne Sutner, and animation supervisor Brad Schiff.

Mastered in Dolby Vision and Dolby Atmos for use in Dolby Cinema, it continues to be used as demonstration content at worldwide at press events, regional laboratory cinemas, and as featured inside Dolby’s global headquarters Dolby Cinema at 1275 in San Francisco.

Dolby Cinema Showcase

Every year at CinemaCon, over 6,000 studio executives, A-list celebrities, theatre chain exhibitors, cinema technologists and concessions vendors descend upon Los Vegas to surprise and take delight at the upcoming slates of all things cinema. As an ongoing key partner at the event, Dolby entered this year at a unique inflection point: Dolby Cinema had now become #1 in the premium cinema marketplace.

Armed with many films' worth of critical endorsements from some of the world’s most recognized and widely respected filmmakers, we developed a piece framed around a singular, cohesive narrative built out of their collective experiences and the joys of working with Dolby’s technology.

Mastered in Dolby Vision and Dolby Atmos, this anthem kicked off the first of three nights at Coliseum at Caesar’s, Las Vegas.

Lyft Rentals

Lyft needed support to position the launch of its Lyft Rentals service to disrupt and revolutionize the car rental experience.

To drive awareness and educate consumers; we facilitated this production in conjunction with MassFX to create a short, concise lifestyle video, which was amplified across social channels and used in support of a press release announcing this new offering.

The video showcased Lyft’s new app and UI, highlighting the user’s seamless integration between the transportation and rental products.

Bevy Labs

Bevy is purpose built to help companies build, grow and scale their global communities and allow passionate advocates to make a positive impact on the world. In the Spring of 2020, Bevy needed to pivot it’s strategy from “in real life” customer-to-customer relationships to a virtual solution.

In close collaboration with the internal creative and marketing teams, we developed a campaign, led by a brand video that celebrated “people” not “place”, was true to the company’s core values, and promoted a new product release from Bevy.

This took shape in the form of a multi-channel activation across Youtube, social channels, email marketing and a website redesign. Over the three-month flight, web traffic engagement was up 165%, which led to in-bound demand up 375% year-over-year.