Carve Designs
Founded in 2003, Carve Designs is a beach lifestyle brand, focused on effortless feminine clothing designed for fit, function and fashion in and out of the water. For over ten years, we worked closely with Carve’s co-founder to develop an enduring visual narrative around their product offerings and company culture.
A long-standing relationship with Carve provided me great familiarity with the brand, while still allowing me to offer fresh ideas that reinforce and expand their marketing strategy, a well-guided evolving approach that grew with their presence in the marketplace.
Using beautiful photography and catalog design as the cornerstone of the brand strategy, we guided brand development, including visual identity, photographic style, brand guidelines, and hangtag and woven label systems.
Over 10+ years, I had the great fortune of collaborating with some incredibly talented photographers. I am thankful for the continual inspiration, thoughtful sharing of ideas, adventurous travel, and good laughs.
Photography : Chris Bezamat, Bret Gum, Erin Kunkel, Ty Milford