1275 Fitness Center — Dolby Wellbeing

The 1275 Fitness Center is a state-of-the-art fitness facility located in the new Dolby building on Market Street. As part of the new Wellbeing program, the 1275 Fitness Center offers more than a traditional workout space: it supports the Dolby employees by providing fitness, mental health, nutrition, community and financial education.

Working closely with the client and key stakeholders, we developed a visual identity more in line with a spa experience than with that of a gym. We maintained a thoughtful yet functional approach, developing iconography, photography style, marketing collateral, email templates and brand guidelines.